Wreck-It Ralph: 8-Bit Creative Brief

Wreck-It Ralph: 8-Bit Creative Brief film still

Get retro with our classic video game-inspired creative brief.

To celebrate the release of Wreck-It Ralph, which hits UK cinemas 8 February, LWLies is giving you the chance to win a brand new iPad Mini with our 8-bit creative brief.


Inspired by Wreck-It Ralph's 8-bit theme, we want you to design a start screen for a fictional 8-bit Disney video game using that beloved relic of computer art software, MS Paint. You can choose any animated or live action film from the Disney archives, but your design must be original.

All Windows users should have MS Paint right there in your programs folder. Mac users can download a faithful emulation at


One winner, as judged by the LWLies creative team, will receive an iPad Mini (Wi-Fi 16GB in black). Each entry will also be included in a special Facebook gallery after the competition has closed.


Artwork should be created at 640 x 480 and submitted as a PNG or GIF file to with the subject line 'Wreck-It Ralph Competition' by midnight on Monday 18 February.

Please remember to include your full name in the email. You can also tweet your entry to @LWLies using the hashtag #wreckitralphcomp

Official synopsis: Wreck-It Ralph (voiced by John C Reilly) longs to be as beloved as his game’s perfect Good Guy, Fix-It Felix (voiced by Jack McBrayer). Problem is, nobody loves a Bad Guy. But they do love heroes… so when a modern, first-person shooter game arrives featuring tough-as-nails Sergeant Calhoun (voiced by Jane Lynch), Ralph sees it as his ticket to heroism and happiness. He sneaks into the game with a simple plan—win a medal—but soon wrecks everything, and accidentally unleashes a deadly enemy that threatens every game in the arcade. Ralph’s only hope? Vanellope von Schweetz (voiced by Sarah Silverman), a young troublemaking 'glitch' from a candy-coated cart racing game who might just be the one to teach Ralph what it means to be a Good Guy. But will he realise he is good enough to become a hero before it’s 'Game Over' for the entire arcade?

Wreck-it Ralph is in cinemas 8 February 2013, and will be presented in Disney Digital 3D in select cinemas


Terms & Conditions

1. Competition open to residents of UK and Eire aged 15 years or over, with the exception of those related to employees of the Promoter, their families, agents and anyone else connected with this promotion. Proof of age may be required. 2. Entries must be received on Monday 18 February. The Promoter accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of sending is not proof of receipt. Entries via agents or third parties are invalid. Entries become the property of the Promoter and are not returned. 3. All completed entries received on Monday 18 February will be judged by the LWLies creative team, who will select one winner. 4. In the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into. 5. The prize for the winner is an iPad Mini (Wi-Fi 16GB in black). 6. The winner will be notified via email on Wednesday 20 February. 7. To obtain details of the winners please email stating the name of the prize, and the subject line ‘Wreck-it Ralph Competition’ four weeks after the closing date. 8. By entering this competition, all entrants consent to the transfer of their personal data to the Promoter for the purposes of the administration of this prize draw. 9. By entering the competition each entrant agrees to be bound by these terms and conditions. 10. The Promoter is The Church of London, 71a Leonard Street, EC2A 4QS

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